Despite increasing criticism Bono’s marketing behemoth Product (RED) keeps on course, this time with a Sotheby’s run valentine’s day auction titled (AUCTION) RED. The art auction, held February 14th at the Gagosian Gallery, included limited edition art by the contemporary art world’s heavy hitters such as Takashi Murakami, Bansky, Damien Hirst, and Jasper Johns. The auction closed at a total of $42.58 million, an amount which even eclipsed Sotheby’s pre-sale estimate of $21 million – $29 million. A fan of contemporary art myself, some of the pieces sold are truly beautiful and I’m envious of the winning bidders.
In kicking off the Valentine’s Day sale, to which over 60 top contemporary artists donated museum-quality work, Bono led the crowd in a sing-along of the Beatles’ “All You Need Is Love.” – Forbes.com
I continue to be amazed at the RED campaign’s ability to continuously be “successful” at tapping into the guilt of celebrities and normal citizens alike. It’s too bad that such a brilliant marketing vehicle doesn’t think it could be effective without consistently playing the victim/savior game. Check out some of the artwork and related video below.
Damien Hirst speaking to Charlie Rose about the auction
Bono fanfare at the Valentine’s auction