John N. Pasmore, one of FastCompany.com’s expert bloggers, has an interesting piece on the building controversy around Project RED. He makes a good point about RED’s approach to corporate giving saying,
“And yes, we as individuals should give to those less fortunate and not rely exclusively on corporate-sponsored giving to substitute for our personal efforts. Granted, that’s an important point. But, I would not expect retailers like GAP to simply give money away. I’m sure their shareholders believe that getting a financial return on their investment is most important. Corporations are entities that people create for the purpose of making money.”
Read the rest of the “Get RED” article and look out for a quote from yours truly.