Businessweek reports on French business school, HEC, which is leading the way by taking the management programs to Senegal. The program’s focus is on the African cotton industry. Could this be a new trend in African business development?
We need to adapt to local contexts and cultures. When we go to Africa, we need to respect the local specificities but at the same time we have to adapt our own approaches to the reality in those countries. We cannot import our own view. We have to have a different perspective and be open to different views. This is what corporate social responsibility is all about. We think we have a responsibility to contribute to these countries. – Bertrand Moingeon, Associate Dean for executive education and professor of strategic management.
Also the NYTimes reported on the African cotton industry back in January.Tweet