Minding my business

Minding my business

Kofi at the H2O Film FestivalI know, I know I haven’t posted anything since Friday and surely there are new developments in the world of African fashion, entertainment, business, politics. But I’ve been running around trying to organize things for the re-launch of my clothing line, Annansi Clothing. Even-though I haven’t gotten the chance to express my views on Oprah’s problems with her new school and Anglina Jolie’s tears for Africa here as yet, I’ve been keeping up with the developments as best I can. I’m feeling organizational these days and the 65-degree weather in NY is getting me focused on getting my business ready. In the last few days I attended an apparel convention in Atlantic City, consulted with my friend, mentor, and fellow designer Arlinda (Sofistafunk Skirt Co.), and tried to track down my company’s features in The Source Magazine, T-World Journal, and my interview on WorldSpace’s Flava hip-hop show. I tell you, running your own clothing company is not as easy as it seems, and doing it all myself is definitely not the best way to proceed, that’s why I’ve resolved to get a team of interns. Over the years I’ve seen many designers get eaten up by the grind of running a clothing label by themselves, and I certainly don’t want to be a statistic. I think more than creating designs, and connecting with the many people who “get” the direction I’m trying to go in, many creative people neglect the business aspect. We are usually drawn to the fashion industry because of the “lights, camera, action” image of it, but the industry is highly complex and it takes a lot more than talent to grow in it. So while I love reading and writing about the goings on in the progressive African community, I think it is equally important to play an active role, and to do so my business must be intact. I never want to be that person who complains and criticizes others’ decisions without going through the process myself. And nothing shapes your perception more than walking in someone’s shoe’s to understand the reason they make certain decisions. Of course this speaks directly to outsiders’ criticism of Africans and African business as well. On that note take a look my new website and check out the March 2007 issue of The Source Magazine on newsstands for some information about my clothing line. Your comments, good or bad, will be greatly appreciated.