Trace: 10 years and Iman’s “I Am African” campaign

Kelis on Trace MagazineI recently picked up the 10-year anniversary issue for one of the most consistently inspiring magazines, Trace Magazine. For as long as I can remember, the editors at Trace have been putting out quality , insightful product, while reporting on unconventional people and places. One of Trace’s strongest points is in it’s ability to highlight style as it exists in different parts of the world. The magazine was one of the first publications which I found that represented Africa in a modern, stylish manner. It might have to do with the founder/editor Claude Grunitzky’s Togolese background or his understanding of what he calls “transculturalism”. He says, “Modern transculturalists are people who can move and learn and function by discovering and influencing cultures that are not their own”, and that has been the focus which has enamored the magazine to progressive people all over the world. They’ve been able to stay relevant for 10 years now and still keep their edge. In the publishing industry, that’s an enormous feat. The 10-year anniversary issue includes an interview with supermodel/entrepreneur Iman where she expands on her feelings about the “I Am African” campaign controversey. Congratulations guys on another inspiring issue.

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