Starbucks spotlights child soldiers

Starbucks books Beah Africa child soldierStarbucks is making a second book selection this February. On Feb. 15, Starbucks will be selling “A Long Way Gone: Memoirs of a Boy Soldier,” by first-time writer and Sierra Leone native Ishmael Beah. Amazon says:

“In A Long Way Gone, Beah, now in his mid-twenties, tells how, at the age of twelve, he fled attacking rebels in his homeland of Sierra Leone and wandered a land rendered unrecognizable by violence. By thirteen, he’d been picked up by the government army, and Beah, at heart a gentle boy, found that he was capable of truly terrible acts. This is a rare and mesmerizing account, told with real literary force and heartbreaking honesty.”

Beah, now 26, fled Sierra Leone in 1997 and a year later emigrated to the United States. He graduated from Oberlin College in 2004 and now lives in New York. “A Long Way Gone: Memoirs of a Boy Soldier,” will be published in mid-February by Farrar, Straus & Giroux and will be backed by an author tour at Starbucks stores in 10 cities. Starbucks will donate $2 to UNICEF from each sale of the $22 book, with a minimum donation of $100,000.

Starbucks selection and efforts should help to offset some of the criticism it’s been getting about it’s treatment of Ethiopian coffee bean farmers.

Apple’s iPhone meaningless to a Masai herdsman

Masai on cellphoneYesterday Apple debuted another revolutionary product, the iPhone. It has everything anyone would need in a phone. That is unless you’re one of Kenya’s Masai herdsmen. Psfk pointed me to a great article and short film by Paul Mason on how the mobile phone industry is having an enormous economic and social impact in Africa. Watching Paul Mason’s short film, I can’t help but draw a comparison between the US mobile phone market and the African one. One of the main issues that has come up in the analysis of the iPhone’s debut is that it’s exclusive to Cingular wireless – for now. Nussbaum at Business Week mentions that if Apple was really trying to revolutionize the US cellular market they would create an ecosystem by partnering with other carriers. The thing is though Apple has taken a stance by focusing on what mobile consumers have said they need, not what mobile carriers think users want. The mobile industry in the US is plagued by warring providers who each , in the name of differentiation, coninue to develop products that only satisfy the users’ wnats, not their needs. Apple “listens” to the people it develops products for and in doing so it has a track record of developing products that address the the users’ needs. If more African help efforts used Apple’s strategy, maybe their successes can mirror Apples.

The US consumer is spoiled by having access to too many options. Though there is are definite pluses to that (competition, innovation, entrepreneurship, choice), the down side is that we send mixed messages about what we want and we really need. Combine that with our self-serving opinion that the whole world shares our values, needs, and wants and you get a misplaced sense of priorities. Oprah said it best in her Newsweek interview, “If you ask the (American) kids what they want or need, they will say an iPod or some sneakers. In South Africa, they don’t ask for money or toys. They ask for uniforms so they can go to school.” This statement shines some light on the problem many US-based efforts to help Africa usually run into. Many individuals and organizations put a lot of effort in what they determine Africa needs which only reflects what they want themselves would want for those Africans. The BBC report shows how the mobile industry in Africa has grown because it focuses on what the people need. A Masai woman uses a mobile phone to check on her cattle and because there is little power in her village she uses solar-powered charger to recharge the phone. Both the phone and the solar recharger are beneficial because they start with the need of the user and work from there. The development of the “send money” function in the Kenyan mobile industry is another illustration of innovation according to the person’s needs. Maybe if more African assistance efforts focused on the needs of African people and worked in partnership with them, Africa could one day get to the point where there are opportunities to cater to the wants. The iPhone is revolutionary because it focuses on what people need at the moment; that is different from what the US mobile market has come to build it’s industry on. Nothing but fleeting wants.

Zimbabwe failing diamond test

Zimbabwe diamond minerOn the conflict diamond front, it’s Zimbabwe who has now come under fire for it’s conflict diamond policies. Reports are surfacing that the African country is among a growing number who has not met the standards of the World Diamond Council’s Kimberley Process initiative. It’s funny to see how the council is suddenly cracking down on countries who aren’t complying with their rules. Some would say it’s following through with it’s 2006 statement of cleaning itself up, while others say it’s just a knee-jerk reaction to all the heat they’re getting. Whatever the reason, it’s a good sign I guess. Now we just need to get some independent parties in on the governing. Especially since diamond sales are gaining ground online.

Side note: Djimon Housou’s role as the fisherman in Blood Diamond is earning him some good recognition. Let’s keep our fingers crossed for the Academy Awards.

Oprah leads African girls to success

Oprah's African girls schoolOver the holidays the media was abuzz when Oprah Winfrey opened her school for girls in South Africa. No stranger to charitable endeavors, this one however struck a nerve with all kinds of people. While many saw the effort as a positive one, others questioned the racial mix of the school and why Oprah chose Africa instead of the USA. I’m on Oprah’s side for this one. Out of all the celebrity Africa efforts Oprah has been one of those who has properly used her celebrity status to focus on the true issues. From her support of Bono’s Product RED to her feature on blood diamonds, she’s used her talent to focus on the issue at hand though it’s been with mixed reviews. I think the school for girls is a good idea which is sure to be duplicated by other celebrities. For all the criticism she has received, I think this is one move that deserves some recognition. And it surely sets the pace for Africa initiatives in 2007.

African style 2007

Happy New Year!

Yeah, yeah! Some of you are over the holidays but I’m still recovering. Thanks to all for supporting this blog and my other creative projects. Now let’s get back to “Makin’ Africa Pop!”